Kendrick Lamar has single handedly reinvented West Coast hip hop. His impeccable lyricism and abstract delivery, has hip hop fans on the edge of their seats. Lamar is a member of the hip hop supergroup "Black Hippy," but his word play has him shining brightly as a solo artist. He first gained major attention after the release of his fourth mixtape, Overly Dedicated, in 2010. In 2011 he released his first independent album to critical acclaim, Section.80, released exclusively through iTunes and instantly ranked as one of the top digital hip hop releases of the year. He has been co-signed by west coast legends Dr.Dre, Snoop Dogg, and most recently The Game. Who is Kendrick Lamar? In this exclusive documentary we go beyond the music, revealing the personality of one of hip hops most promising stars- Kendrick Lamar.