Back in 1999 Komelon came out with the Gripper and its design was revolutionary. Today, the gripper is one of the most popular and valuable tape measures our there. No matter how many look-a-likes are out there, they"re not the Gripper. Our gripper feels good, fits comfortably in your hand, and is built with a purpose--to work. The 25-Feet Gripper has an easy grip, thick rubber jacket surrounding its ergonomic compact case. The blade on the Gripper is acrylic coated which is strong and reliable. When you reach in your tool belt for a tape measure, make sure you feel the Gripper.