Kellogg"s Cracklin" Oat Bran Cereal Kellogg"s Cracklin" Oat Bran Cereal offers a flavorful combination of golden oats sweetened with brown sugar, flakes of coconut, a dusting of ground cinnamon, a splash of vanilla, and a sprinkling of nutmeg. Did we mention that this nutritious cereal also provides 24% of your daily fiber requirements and 4 grams of protein to get your day off to a great start? The Benefits of Breakfast: A Healthy Way to Begin the DayStarting the day with a balanced, great-tasting breakfast can put you on the fast track to good nutrition and better overall health. While many kids and adults forget this important first meal, research has shown that sitting down for a nutritious breakfast can decrease the risk of obesity, heart disease, and other nutritionally related conditions in kids and adults. Kids who eat breakfast:Are more alert in school, with better concentration, memory and gradesGet more fiber, calcium, vitamins A and C, riboflavin, zinc, and iron to help build stronger bodiesHave more energy to pursue healthy and active lifestylesFill Up on FiberThe studies are clear--fiber can help promote weight loss and healthier eating patterns, while increasing overall health:Fiber takes longer to chew and slows down the rate at which we eat--giving our bodies a chance to let us know when we are full.With fewer calories and greater bulk, high-fiber foods help us feel fuller for longer.Fiber helps keep the digestive tract clean and healthy decreasing risk of intestinal disease.Fiber-rich diets can help lower "bad" cholesterol, lower blood pressure, and help control blood sugar levels.A 3/4-cup serving of Kellogg"s Cracklin" Oat Bran Cereal contains:25% of the recommended daily intake of vitamins C, B6, and B1224% of the recommended daily intake of fiber25% of the recommended daily intake of thiamin, riboflavin, niacin, and folic acid15% of the recommended daily intake of vitamin A15% of the recommended daily intake of phosphorus and magnesium10% of the recommended daily intake of vitamin D10% of the recommended daily intake of iron and zinc2% of the recommended daily intake of calcium and pantothenic acid4 grams of proteinAdd in the priceless experience of a shared family breakfast, with a simple to prepare cereal that everyone loves, and you"ve got Kellogg"s Cracklin" Oat Bran Cereal. About Kellogg Kellogg Company is a leading producer of cereal and convenience foods--a company you can rely on for great-tasting, high quality foods. Kellogg was founded in 1906, in Battle Creek, Michigan. For more than 100 years, innovation and their commitment to being the best has guided the company. From being the first company to offer premiums in cereal boxes to being the first to fortify the cereals, Kellogg has historically been a leader in industry, innovation, and marketing.The founder, W.K. Kellogg, had a strong commitment to nutrition, health, and quality. His vision continues to drive improvement in the products and processes, with the goal of providing great-tasting, nutritious products that meet the most rigorous quality standards.With more than 100 ready-to-eat cereals around the world, consumers count on Kellogg for great-tasting, convenient, and affordable choices that meet their nutrition needs.