The old Shock Therapy was a venerable pre-workout that was launched several years ago. Then, as now, it was a full-feature, comprehensive pre-workout pump and energy product. However, today, the product could be made better in every aspect, from the formula to the flavour. Flavouring systems, and the ability to produce great-tasting products, have improved tremendously in those years. Universal Nutrition wanted to bring to bear these new technologies into an all-new and completely revamped formula for die-hard lifters.